Summary

Trexinet provided SDR (Sales Development Representative) services to Structure at a third of the cost through offshoring. By leveraging SDR sales talents and adhering to Structure's brand guidelines, we delivered over 100 meetings within 6 months. The SDR has significantly increased brand consciousness, prospect engagement, and leads for Structure. As a result, Structure is now positioned as a leader in the 3D scanning market.

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Their Story

Structure is a pioneering company in the field of 3D scanning and depth sensing, originally a part of Occipital Inc. until its split in August 2022. Headquartered in Boulder, Colorado, with manufacturing operations in Asia, Structure has established itself as a global leader in 3D intelligence. Over the past decade, the company has focused on software development and has been instrumental in advancing 3D scanning technology.

Structure's innovation is evident in its flagship products:

Hardware: Structure Sensor Pro, a versatile 3D scanning device that integrates seamlessly with various applications.

Software: Structure SDK, a powerful software development kit that allows developers to create sophisticated 3D scanning applications.

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Goals

To achieve their ambitious vision of becoming a dominant player in the 3D scanning industry, Structure identified several strategic goals. These goals were designed to enhance their market presence, drive sales, and foster innovation in their product offerings. Specifically, they aimed to:

• Run Email campaigns
• Boost sales with SDR support.
• Reach a broader audience
• Increase Lead Generation

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Our Solution

Trexinet partnered with Structure to understand their brand and objectives, implementing a strategy that included cold calling, cold emailing, and email marketing. We aligned our approach with Structure's brand guidelines, ensuring effective and scalable service delivery.

Our skilled SDRs delivered results quickly, developing and executing a responsive marketing strategy within 20 days. This included optimized email templates and a structured outreach plan for consistent prospect engagement. Our ongoing collaboration reflects our commitment to Structure's long-term success, continuously refining our strategies to meet their needs.

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Results

Since implementing the new SDR strategy, Structure has seen a significant increase in meetings booked, prospect engagement, and lead generation. The intuitive SDR process and clear call-to-action have led to higher conversion rates and improved customer satisfaction.

Our collaboration has boosted Structure's market presence, helping them connect with a broader audience and establish themselves as a leader in the 3D scanning industry. The enhanced user experience and targeted outreach efforts have driven these positive outcomes.

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Client Testimonial

Trexinet's expertise and timely execution have exceeded our expectations. The new SDR strategy has significantly boosted our lead generation and conversion rates. We look forward to continuing our successful partnership with Trexinet.

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Conclusion

The successful implementation of our SDR services for Structure underscores the value of investing in professional and strategic sales development. By partnering with Trexinet, Structure transformed their sales approach, enhanced their brand credibility, and achieved significant business growth. Reach out to us today for a personalized consultation on how we can help your business thrive and achieve similar success.

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